Every truck tells a story – where it works, what it carries, who keeps it moving, and the pride behind the wheel.
As part of Truck Week 2026, Haulmax Tyres is bringing the industry together with a national Virtual Show & Shine, giving operators, fleets and owner drivers the chance to showcase their trucks to the entire country.
Built for the realities of Australian roads and applications, Haulmax Tyres understands that every truck tells a story. From linehaul to livestock, civil to regional and bulk haulage, this competition is about celebrating the trucks that work hard every day and the people behind them.
How to Enter
Entering is straightforward. During Truck Week, participants simply post a photo of their truck on Instagram, follow and tag @HaulmaxTyres, and include the campaign hashtag #HaulmaxShowAndShine.
To help share the pride as part of the national Truck Week conversation, entrants are also encouraged to tag #truckweek26.
Each entry should include a short description of the truck, its application, and where it operates. Whether it’s a meticulously maintained prime mover or a tough, work-ready unit straight off the job, every entry represents the pride of the industry.
Categories
A range of categories ensures all applications are recognised, including Linehaul, Livestock, Bulk, Civil, Regional and Best Presented Working Truck. A dedicated People’s Choice award will also give the wider industry the opportunity to get involved and support their favourite trucks.
Entries will be reviewed by a Haulmax Tyres judging panel, with finalists featured across Haulmax Tyres social channels following Truck Week. From there, the industry will have the chance to engage, vote, and celebrate the standout trucks that represent the best of Australian transport.
In-person events
Alongside the Virtual Show & Shine, Haulmax Tyres and partners will also be hosting Truck Week events across Australia, bringing the industry together on the ground. To find out when we’ll be in your area, stay tuned to our social channels and the official Truck Week website for further details.
Prizes
Winners will receive a range of prizes, including a major prize for the overall winner, merchandise, and national recognition across Haulmax Tyres platforms.
More than a competition, the Haulmax Truck Week Virtual Show & Shine is a way to recognise the trucks that keep freight moving, support regional communities, and power the backbone of the country.
If you take pride in your truck, now is the time to show it.
