Every truck tells a story – where it works, what it carries, who keeps it moving, and the pride behind the wheel.
As part of Truck Week 2026, Haulmax Tyres is bringing the industry together with a national Virtual Show & Shine, giving operators, fleets and owner drivers the chance to showcase their trucks to the entire country.
Whether it’s a meticulously maintained prime mover or a tough, work-ready unit straight off the job, every entry represents the pride of the industry.
To enter:
- Post a photo of your truck on Instagram during Truck Week
- Follow and tag @HaulmaxTyres
- Include the hashtag #HaulmaxShowAndShine
- Include #truckweek26 to be part of the national Truck Week conversation
- Each entry should include a short description of the truck, its application and where it operates. Categories include Linehaul, Livestock, Bulk, Civil, Regional, Best Presented Working Truck and People’s Choice.
Finalists will be featured across Haulmax Tyres social channels after Truck Week, with the industry invited to vote and celebrate the standout trucks representing Australian transport.
Categories
A range of categories ensures all applications are recognised, including Linehaul, Livestock, Bulk, Civil, Regional and Best Presented Working Truck. A dedicated People’s Choice award will also give the wider industry the opportunity to get involved and support their favourite trucks.
From there, the industry will have the chance to engage, vote, and celebrate the standout trucks that represent the best of Australian transport.
Prizes
Winners will receive a range of prizes, including a major prize for the overall winner, merchandise, and national recognition across Haulmax Tyres platforms.
Built for the realities of Australian roads and applications, Haulmax Tyres understands that every truck tells a story. From linehaul to livestock, civil to regional and bulk haulage, this competition is about celebrating the trucks that work hard every day and the people behind them.
If you take pride in your truck, now is the time to show it.
More than a competition, the Haulmax Truck Week Virtual Show & Shine is a way to recognise the trucks that keep freight moving, support regional communities, and power the backbone of the country.
In-person events
Alongside the Virtual Show & Shine, Haulmax Tyres and partners will also be hosting Truck Week events across Australia, bringing the industry together on the ground. To find out when we’ll be in your area, stay tuned to our social channels and the official Truck Week website for further details.
